Pricing Strategies :: Business Market Marketing Price

Pricing Strategies (graphics not included) One of the four major elements of the marketing mix is price. Pricing is an important strategic issue because it is related to product positioning. Pricing also affects other marketing mix elements as well, such as product features, channel decisions, and promotion. A pricing strategy is a course of action designed to achieve pricing objectives. This strategy helps marketers set prices. There are many ways to price a product. The following, figure 1.1, shows a list of five major types of pricing strategies. (Business, 8th Ed., pg 421) Figure 1.1 New-Product Pricing There are two primary types of new product pricing strategies, price skimming and penetration pricing. An organization can use one or both of them over a calculated period of time. Price Skimming involves charging the highest price possible for a short time where a new, innovative, or much-improved product is launched onto a market. The objective with skimming is to â€Å"skim the cream† off customers who are willing to pay more to have the product sooner. Prices are lowered once demand falls. (Business, 8th Ed., pg 422) Penetration Pricing is the opposite extreme; it involves the setting of lower, rather than higher price for a new product. The main purpose is to build market share quickly. The seller wants to discourage competitors from entering the market by building a large market share quickly. (Business, 8th Ed., pg 422) Differential Pricing Differential pricing occurs when a company attempts to charge different prices to two different customers for what is essentially the same product. For this to be effective, the market must have multiple segments with different price sensitivities. Differential pricing can happen in several ways: negotiated pricing, secondary-market pricing, periodic discounting, and random discounting. The following describes two of the ways. Negotiated Pricing happens when the final price is established through bargaining between the seller and the buyer. This occurs in various industries and at all levels of distribution. Prices are normally negotiated for houses, cars and used merchandise. (Business, 8th Ed., pg 423) Periodic Discounting is the temporary reduction of prices. This normally happens when retailers have holiday sales or seasonal sales. The downside of this is that customers can predict when the price reductions will occur and hold off on buying until the sales take place. (Business, 8th Ed., pg 423) Psychological Pricing Psychological pricing is a marketing practice based on the theory that certain prices have a psychological impact.

Mission Statement For Apple Inc.

The company I choose to follow for the next 5. 5 weeks is Apple Inc.. They were founded on April 1, 1976 butt was incorporated on January 3, 1977. The founders were Steve Jobs and Steven Wozniak (Sanford, 2013). Apple Inc. mission statement is â€Å"Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad† (Apple Inc. 2013). When you look at a mission statement especially in this case, Apple Inc. mission statement acts as a guide to the company’s internal efficiencies because it shows all that they have accomplished as for products and services that they give to their clients and customers. Apple Inc. is rated number 6 on the fortune 500 list and they are number 6 because their missions statement makes their internal efficiencies for developing the cutting edge products and innovations. They to are always upgrading their models with either new versions or allowing downloads of the latest software so their products don’t go out of date. The only on that can define the future direction of Apple Inc. , is that of the internal efficiencies of the company for the change in its internal efforts. When you look at their mission statement their efforts are based on the products that they offer. If they have a new innovation from their efficiency and efforts internally than it can also build and re-word their mission statement. Their internal efforts are what makes their mission statement and why they are the leaders in technology. No efforts have gone with out recognition. When you think of Apple Inc. , you think of 100% their mission statement. I personally am an apple user on all levels. I use to never understand a Mac, Mp3 player or now an Ipod let alone an Ipad. However, the two founders had a dream and goals. Those dreams and goals were effectively brought out by the internal efforts and efficiencies of what they founded. They are the leaders in technology and have competitors following in their footsteps. I am interested in the future mission statement of Apple Inc. and how their efforts and efficiencies internal can make that statement grow and grow. I wonder when Siri will make her debut on the mission statement. Siri is a good example of Apple Inc. , efforts internally for being the leader, best, reinventing and creating the future in technology. All this is from the credit of their internal company. Apple Inc. (2013). Frequently asked questions. Retrieved from http://investor.apple.com/faq.cfm?FaqSetID=6 Sanford, G. (2013). Apple-history. Retrieved from http://apple-history.com/h1

First Battle of El Alamein in World War II

The First Battle of El Alamein was fought July 1-27, 1942, during World War II (1939-1945). Having been badly defeated by Axis forces at Gazala in June 1942, the British Eighth Army retreated east into Egypt and assumed a defensive position near El Alamein. Pursued by Field Marshal Erwin Rommel, the British constructed an elaborate array of defenses. Commencing attacks on July 1, Axis forces proved unable to break through Eighth Army. Subsequent British counterattacks failed to dislodge the enemy and by late July a stalemate ensued. In the wake of the fighting, command of Eighth Army passed to Lieutenant General Bernard Montgomery who would lead it to victory at the Second Battle of El Alamein that fall. Fast Facts: First Battle of El Alamein Conflict: World War II (1939-1945)Dates: July 1-27, 1942Armies Commanders:AlliesGeneral Claude Auchinleckapprox. 150,000 menAxisField Marshal Erwin Rommelapprox. 96,000 menCasualties:Axis: approx. 10,000 killed and wounded, 7,000 capturedAllies: approx. 13,250 casualties Background Following its crushing defeat at the Battle of Gazala in June 1942, the British Eighth Army retreated east towards Egypt. Reaching the border, its commander, Lieutenant General Neil Ritchie, elected not to make a stand but to continue falling back to Mersa Matruh approximately 100 miles to the east. Establishing a defensive position based on fortified boxes that were linked by minefields, Ritchie prepared to receive Field Marshal Erwin Rommels approaching forces. On June 25, Ritchie was relieved as the Commander-in-Chief, Middle East Command, General Claude Auchinleck, elected to take personal control Eighth Army. Concerned that the Mersa Matruh line could be outflanked to the south, Auchinleck decided to retreat another 100 miles east to El Alamein. General Claude Auchinleck.   Public Domain Auchinleck Digs In Though it meant conceding additional territory, Auchinleck felt El Alamein presented a stronger position as his left flank could be anchored on the impassible Qattara Depression. The withdrawal to this new line was somewhat disorganized by rearguard actions at Mersa Matruh and Fuka between June 26-28. To hold the territory between the Mediterranean Sea and the depression, Eighth Army constructed three large boxes with the first and strongest centered on El Alamein on the coast. The next was situated 20 miles south at Bab el Qattara, just southwest of Ruweisat Ridge, while the third was located on the edge of the Qattara Depression at Naq Abu Dweis. The distance between the boxes was connected by minefields and barbed wire. Deploying to the new line, Auchinleck placed XXX Corps on the coast while the New Zealand 2nd and Indian 5th Divisions from XIII Corps were deployed inland. To the rear, he held the battered remnants of the 1st and 7th Armoured Divisions in reserve. It was Auchinlecks goal to funnel Axis attacks between the boxes where their flanks could be assaulted by the mobile reserve. Pushing east, Rommel increasingly began to suffer from severe supply shortages. Though the El Alamein position was strong, he hoped that the momentum of his advance would see him reach Alexandria. This view was shared by several in the British rear as many began preparing to defend Alexandria and Cairo as well as readied for a retreat further east. Rommel Strikes Approaching El Alamein, Rommel ordered the German 90th Light, 15th Panzer, and 21st Panzer Divisions to attack between the coast and Deir el Abyad. While the 90th Light was to drive forward before turning north to cut the coast road, the panzers were to swing south into the rear of XIII Corps. In the north, an Italian division was to support the 90th Light by attacking El Alamein, while in the south the Italian XX Corps was to move behind the panzers and eliminate the Qattara box. Rolling forward at 3:00 AM on July 1, the 90th Light advanced too far north and became in entangled in the 1st South African Divisions (XXX Corps) defenses. Their compatriots in the 15th and 21st Panzer Divisions were delayed getting started by a sandstorm and soon came under heavy air attack. Finally advancing, the panzers soon encountered heavy resistance from the 18th Indian Infantry Brigade near Deir el Shein. Mounting a tenacious defense, the Indians held through the day allowing Auchinleck to shift forces to the western end of Ruweisat Ridge. Along the coast, the 90th Light was able to resume their advance but was stopped by South African artillery and forced to halt. On July 2, the 90th Light attempted to renew their advance but to no avail. In an effort to cut the coast road, Rommel directed the panzers to attack east towards Ruweisat Ridge before turning north. Supported by the Desert Air Force, ad hoc British formations succeeded in holding the ridge despite strong German efforts. The next two days saw German and Italian troops unsuccessfully continue their offensive while also turning back a counterattack by the New Zealanders. July 12, 1942 - 25-pounder guns of the 2/8th Field Regiment, Royal Australian Artillery, in action on the coastal sector near El Alamein, Egypt.   Public Domain Auchinleck Hits Back With his men exhausted and his panzer strength badly depleted, Rommel elected to end his offensive. Pausing, he hoped to reinforce and resupply before attacking again. Across the lines, Auchinlecks command was bolstered by the arrival of the 9th Australian Division and two Indian Infantry Brigades. Seeking to take the initiative, Auchinleck directed XXX Corps commander Lieutenant General William Ramsden to strike west against Tel el Eisa and Tel el Makh Khad using the 9th Australian and 1st South African Divisions respectively. Supported by British armor, both divisions made their attacks on July 10. In two days of fighting, they succeeded in capturing their objectives and turned back numerous German counterattacks through July 16. With Germans forces pulled north, Auchinleck commenced Operation Bacon on July 14. This saw the New Zealanders and Indian 5th Infantry Brigade strike the Italian Pavia and Brescia Divisions at Ruweisat Ridge. Attacking, they made gains on the ridge in three days of fighting and turned back substantial counterattacks from elements of the 15th and 21st Panzer Divisions. As fighting began to quiet, Auchinleck directed the Australians and the 44th Royal Tank Regiment to attack Miteirya Ridge in the north to relieve pressure on Ruweisat. Striking early on July 17, they inflicted heavy losses on the Italian Trento and Trieste Divisions before being forced back by German armor. Final Efforts Utilizing his short supply lines, Auchinleck was able to build a 2-to-1 advantage in armor. Seeking to utilize this advantage, he planned to renew the fighting at Ruweisat on July 21. While Indian forces were to attack west along the ridge, the New Zealanders were to strike towards the El Mreir depression. Their combined effort was to open a gap through which the 2nd and 23rd Armoured Brigades could strike. Advancing to El Mreir, the New Zealanders were left exposed when their tank support failed to arrive. Counterattacked by German armor, they were overrun. The Indians fared somewhat better in that they captured the western end of the ridge but were unable to take Deir el Shein. Elsewhere, the 23rd Armoured Brigade took heavy losses after becoming mired in a minefield. To the north, the Australians renewed their efforts around Tel el Eisa and Tel el Makh Khad on July 22. Both objectives fell in heavy fighting. Eager to destroy Rommel, Auchinleck conceived Operation Manhood which called for additional attacks in the north. Reinforcing XXX Corps, he intended for it to break through at Miteirya before proceeding to Deir el Dhib and El Wishka with the goal of cutting Rommels supply lines. Moving forward on the night of July 26/27, the complex plan, which called for opening several routes through minefields, quickly began to fall apart. Though some gains were made, they were quickly lost to German counterattacks. Aftermath Having failed to destroy Rommel, Auchinleck ended offensive operations on July 31 and began digging in and fortifying his position against an expected Axis assault. Though a stalemate, Auchinleck had won an important strategic victory in halting Rommels advance east. Despite his efforts, he was relieved in August and replaced as Commander-in-Chief, Middle East Command by General Sir Harold Alexander. General Sir Harold Alexander. Public Domain   Command of Eighth Army ultimately passed to Lieutenant General Bernard Montgomery. Attacking in late August, Rommel was repulsed at the Battle of Alam Halfa. With his forces spent, he switched to the defensive. After building Eighth Armys strength, Montgomery commenced the Second Battle of El Alamein in late October. Shattering Rommels lines, he sent Axis forced reeling west.

Quotes to Help You Say I Love You

You can be romantic when you profess your love, you can be poetic, and you can be cute. But what is the best way to do what should be the easiest thing: to express your love simply and directly, other than most basic approach: I love you? Here are some quotes attempting to find that simplicity. Its difficult to be sure who wrote some of them, but the thought is whats important, not the pedigree. Its always best to put your declaration of love in your own words, but maybe one of these will work for you, or maybe they will inspire you to come up with your own combination of words. As Plato probably said, â€Å"At the touch of love everyone becomes a poet.† Leo Christopher, The Wisest Man on Instagram â€Å"I swear I couldn’t love you more than I do right now, and yet I know I will tomorrow.† Roy Croft, American poet (possibly a pseudonym) â€Å"I love you not only for what you are, but for what I am when I am with you.† Emily Bronte, English novelist and poet â€Å"If raindrops were kisses, I’d send you showers. If hugs were seas, I’d send you oceans. And if love was a person I’d send you me.† Atticus, Greek or Roman philosopher I will never be perfect for you, but I will always imperfectly try to be.† R.M. Drake (Robert Macias), self-published poet â€Å"It was the way you laughed; I knew I wanted that in my life.† Anais Nin, French author You carry away with you a reflection of me, a part of me. I dreamed you; I wished for your existence. You will always be a part of my life. If I love you, it must be because we shared, at some moment, the same imaginings, the same madness, the same stage. Franz Kafka, Austro-Hungarian writer â€Å"I know of no greater happiness than to be with you all the time, without interruption, without end.† A.A. Milne, British author, created Winnie-the-Pooh â€Å"If you live to be a hundred, I want to live to be a hundred minus one day so I never have to live without you.† J.R.R. Tolkien, British author â€Å"I would rather spend one lifetime with you, than face all the ages of this world alone.† Charlotte Brontà «, English novelist, Jane Eyre I have for the first time found what I can truly love—I have found you. You are my sympathy—my better self—my good angel—I am bound to you with a strong attachment. I think you good, gifted, lovely: a fervent, a solemn passion is conceived in my heart; it leans to you, draws you to my centre and spring of life, wrap my existence about you—and, kindling in pure, powerful flame, fuses  you and me  in one. Honore de Balzac, French novelist and playwright â€Å"Tonight I can only say that I love you too well for my peace of mind, and that absence from you is death to me.† Hermann Hesse, German novelist and poet f I know what love is, it is because of you.† Angelita Lim, probably a poet I saw that you were perfect, and so I loved you. Then I saw that you were not perfect and I loved you even more.   Nicholas Sparks, American romance novelist and screenwriter You are the answer to every prayer I’ve offered.  You are a song, a dream, a whisper, and I don’t know how I could have lived without you for as long as I have. Anonymous When I follow my heart, it leads me to you.

The Roots Of Fantasy Assignment A Midsummer Night s Dream

The Roots of Fantasy Assignment: A Midsummer Night’s Dream William Shakespeare’s A Midsummer Night’s Dream was written in the early modern period somewhere between 1595 and 1596. The play showcases elements of the fantasy genre which not only influence the plot and overall world of the play but significantly developed and contributed to the genre itself. Shakespeare contrasts the lawful setting of Athens with the enchanted, magical world of the forest, capturing how the role of imagination and transformation is woven into the story. Shakespeare then goes on to use fantastical elements of the Fairy World and its magic to symbolise the recurring theme of love, both the superficial and the meaningful. By observing and analysing these aspects of the play, A Midsummer Night’s Dream clearly showcases itself as a pillar of the fantasy genre. A text which blends together both the world of reality and that of the imaginary, whilst contrasting the polarising ideals and consequences that encounter the characters as they explore bot h of these supposed ‘worlds’. Shakespeare’s depiction of the two settings could be seen as a world of reason versus a world of imagination, the two of which he continuously blurry the boundaries between.The lawful setting of Athens where Hermia is being forcefully pushed into a marriage with Demetrius as opposed to Lysander, transforms Athens into what she refers to as â€Å"hell† (Shakespeare 1.1.207). By contrast, the enchanting woods offer the loverShow MoreRelatedDeveloping Management Skills404131 Words   |  1617 Pagesbuilt-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Kim S. Cameron UNIVERSITY OF MICHIGAN Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore

Servicecape Free Essays

string(335) " stimulate the company choose to use the blue wich is coolest , but represent relaxation , serenity and loyalty it help for relieving headach wich is a good things as a cinema can become crowded and with full of young people it can be annoying for some customers also Great color to give that impression Blue is calm, True and Honest\." the heart of the services product is the experience of the customers which takes places in real time . The concept of services capes was developed by booms and bitner to emphasize the impact of the environment in which a service process takes places . They defined it as ‘the environment in which the services is assembled and in which seller and customer intersect , combined with tangible commodities that facilitate performance or communication of the service In the service encounter the customers is in the factory and is part of the process production and consumption of the service are simultaneous where the firm and the customer interact (Baker and Cameron 1996 ) It encompasses several factors related to the delivery of service which includes all the physical , behavioral , and emotional aspects that surround services delivery The research is purely based on the idea of ? Servicescape? which has emerged as an important concept for understanding customers behaviour in service industry. We will write a custom essay sample on Servicecape or any similar topic only for you Order Now Service providers should build environments that develop environments that appeal to consumer pleasure and arousal states while avoiding atmospheres that create submissiveness. The construct environments should be such that, it facilitates the operational ease and efficiency of the firm. Today the Business thinking has changed; it has come closer to the customer or to be more apt to the consumer. It can be observed that the consumer’s decision making for purchasing a product or service is not limited to the tangibility but to the whole product including the environment of delivery. Similarly the place or physical environment where product or service is delivered is of great importance. As said by Philip Kotler â€Å"One of the most significant features of a total product is the place where it is bought or consumed. In some cases , the place, more specifically the atmosphere of the place is more influential than the product itself in the purchase decision. In some cases the atmosphere is the primary product†. The above quote signifies the importance of servicescape in selling of a product or service. Booms and Bitner defined a servicescape as â€Å"the environment in which the service is assembled and in which the seller and customer interact, combined with tangible commodities that facilitate performance or communication of the service† It includes facilities exterior (landscape, exterior design, signage, parking, surrounding environment) and facilities interior (interior design ; decor, equipment, signage, layout, air quality, temperature and ambiance). The aim of this research is to focus on how important is servicescape in terms of atmospherics in zara that impacts consumer’s perception and attitudes to buy this service. It is quite important for this industry to concentrate on physical attributes apart from food served consumers are quite sensitive about the ambience, lighting, decor, music These factors may drive the motivation and decision making aspects of consumer behavior , as well as the time spending and the experiences at the end . t constantly changes in to make the experience of visiting the museum more enjoyable and fruitful each and every time the physical environment doesn t just influence customers , it influences employees as weel . idealty the business enviroment should cater simultaneously to the needs of the employees as well as the customers customers and employees perceive the environment holistically as a composite of three dimensions . ambient conditions , spatial layout and functionaity , sign , symb ols and artifacts. ach dimension may affect the overall perception independently ans or through its interaction with the other dimensions . ambiant conditions: they are notable when they are extrem hot cold ect.. , when the customers spend large amount of time in them , when they don t match one s expectations spatial layout and functionality : important self service setting , complexity of task , situation when time is short sign , symbols and artifacts re important in forming first impressions , communicating new service concepts , repositioning a service , hughtly competitive industries to differentiate from competitors . Elements of servicescape affect customers’ perceptions of the service experience Main Elements According to Bitner (1992) 1. Ambient Condition – condition surrounding employees and customers that can be sensed through a human’s five senses (i. e. eyes, ears, nose, tongue, and skin). thise carachteristique of the environement pertaining to ou r five enses . even not consciously noted they may still affect . they create a mood that is perceived and interpreted by the custonmers they are perceived both separately and holistically . 2. Spatial Layout and Functionality Spatial Layout – the seamless layout of furnishing which is used to achieve maximum productivity in the most efficient and effective manners 3. Signs, Symbols, Artefacts and Branding – the icons or signals that amplify the message from the buyer to the intended customers. The music in the cinema was played at barely audible volumes , the music have a powerful effect on perception and behaviour . the music was mostly played in the place where they was the bar / restaurant and we could hear it better and then it was very light in all the other place . this kind of music low but still energetic have an effect on their pace and behavoiur as they will tend to adjust to the mmusic in this case this is made to be confortable lowering their stress level , making you want to stay and will increased their level of impulse purchase in the restaurant or the bar . An ambiant smell is one that pervades an environment , the most present smell is the one of pop corn , this smell that is often associated to cinema so it make you want to consume and to buy some . neverless the scent is mostly present in the snack area . and by passing near to it the smell make the customer aware of an hunger and suggest a solution . this smell is typically present on cinema . Colors have a strong impact on people feeling . he cinemawolrd is mostly based on the colors blue a dark blue , instead of most of the others cinema that are using a lot of red wich give a feeling of warm and high energy that can exited and stimulate the company choose to use the blue wich is coolest , but represent relaxation , serenity and loyalty it help for relieving headach wich is a good things as a cinema can become crowded and with full of young people it can be annoying for some customers also Great color to give that impression Blue is calm, True and Honest. You read "Servicecape" in category "Essay examples" It is a symbol of peace, tranquility and good will Dark Blue is Moving, soulful and compassionate. This blue has heart and emotion. .   . neverless they are using a lot of other colors in the different area , in the arcade display the color is orange wich are warm color with energy Orange calls to mind feelings of excitement, enthusiasm, and warmth. also for the snack area the atmosfere is totally different the color whyte is the most present the ligh are more bright the flor is also whyte carrelage all of this element give a eeling of space , but white is used also to give a sense of sterility wich can be great as this is where food are served so it reassure people but with the goods that are well showed and visible to the customers it give colors to the place and can attract . the lounge area is a mix of blue and red mixing a warm color with a cool one could be a bit strange but this association is often used in diverse place tjhis association give a feeling of warmth and stimula te but in the same time relax and serenity , the parquet on the floor wich is brown add a feelin of confort . The screen room are all black with low light wich give a great feeling of warmth * Orange is often used to draw attention http://fortunerep. hubpages. com/hub/Color-and-Emotion-Association Additional elements 1. Virtual Servicescape – where the employees or the customers are not in the same physical area, but they are interacting via an electronic media – the Internet. Read more: http://www. oxbridgewriters. com/essays/management/physical-evidence-and-servicescape. hp#ixzz2MmE4NyXX A brand of a product or service is a bond (positive or negative) between the buyer and seller Brand is also seen by customers as to perceive risk, value, and signal the quality of the product or service Branding and servicescape are inseparable Branding is something that let the product or service stayed in customers’ minds http://www. slideshare. net/ahmad1957/servicescapes-presentation . http://www. ukessays. com/essays/marketing/servicescape-in-uk-restaurant-industry-marketing-essay . php http://scholarworks. umass. edu/cgi/viewcontent. cgi? rticle=1177context=gradconf_hospitality A servicescape plays four important roles. Package Servicescapes ‘package’ the service offer and communicate an image to the customers of what they are going to get. Appropriate servicescaping is a sure shot way to create an image that the service provider is seeking to put up. It also helps moderate customer expectation and reinforces his experience and reminiscences. Servicescape is an outward appearance of organization and thus can be critical in forming initial impressions or setting up customer expectation. Facilitator Another important job of servicescape is to act as an a facilitator in assisting both the customers and service employees to make most of the opportunity it should make the service consumption comfortable convenient for the customer. Socializer Design of servicescapes aids in socialization of both the customers and employees, conveying expected roles, behavior and relationship. Differentiator Clearly the design of the servicescape differentiates one provider from its competitors, and hints at eth segment the services are targeted at. Companies adapt servicescape to reposition the services or identify new customer segments. Conclusion Although it is useful from a strategic point of view to think about the multiple roles of the servicescape and how they interact making actual decision about servicescape design requires an understanding of why the effects occur and how to manage them. The roles played by servicescape in a particular situation will aid in identifying opportunities and deciding just who needs to be consulted in making facility design decisions. Ambient Condition – tries to give the best premium shopping experience to the customer store is designed aesthetic and professional with high ceiling and luminous ambiance to create a sense of openness and spaciousness . indeed the with color is predominent on the store it directly give you a feeling of consumers able to sense that the premises are young with all the color but in the same time even if the price proposed are low , it doesn t show up in the store as the place is spacious white it give an imoression of upscale etail shope †¢male security guards in front of main entrances – security is also one of the elements for high-class people who prefer to have a sense of security when entering premises Staff is wearing a red shirt with black pant and other blue shirt that help reinforce the image of the company Spatial Layout and Functionality Spatial layout act on the emotional customers responses . The batiment is fully air conditioned on the summer and on the winter heater righ when the customers enter the stores wich reinforce the feeling of feeling safe and confortable main entrance made from clear tampered glass to provide spaciousness and a sense of welcome to any who want to enter , also there is a vitrine display outside that attract customers to enter by putting the commercial advertissement the first stage where †¦. is not really confortable to be in as there is huge colonne in the middle even if necessary its not aeteticke also the elevator are in the middle of the room separating it . he bulding an original architectural shape that are differents from other bulding in its area we directly consta that this is a cinema . Escalator are a good way insrtead of using stairs like the cinema in occonel street people can just let themslef lift and as there is 4 stages it have an influence on the psychological customers responses . Also the seat are actinmg on the psychol ogical response from the cutomers even if there are a little small comparing for exemple with some seat in the usa wich can be almost the dobble . he batiment is well decorated with a lot of advertissement for the movie , also there in each stage a pancarte helping the custoners to find its way as the cinema is really big and have 4 stage . there is escalator that are placed in the center of each stage so people dont have to look everywhere to find them and they found themlseves in the center of the room being able to decide where to go next , there is also a lift and stairs . the cinema is well equiped for handicaped people as he provide a lift and for the stairs a †¦.. to help them have access to the screen room . n each screen room there is place in the middle of the front row for handicaped people there is also 2 seat at each side so if they come accompanied they can seat with their friend . the cinema also care for the mom that came with babies as they is a changing room o ut of thel adies restroon so they can have theyr own place . also on the lounge area the structure of the place is well managed providing two style of place like a restaurant and like a bar the mix of the place providing to each of its customers an ambiance but in the same area . he cinema also is provided with a ticket collection machine making the process to take its tikect more easily neverless they are placed on the oposite from the guichet and on the wall wich can be hard to find as you will not think to look there , but they put a big sign signaling it to the customers . 12 guichet are placed on the left side we can see them directly from the entrance , there is a queue defined by a line that help to stay organised . the number is great when there is a lot of people . n the second floor where the snack area is there is also guichet , the menu are well display with picture showing and putting in evidence the goods and price , there is also menu before so when you doing the cue you can already choose , there is there 8 guichet disponible and accroding to the average number of customers comming there is more or less staff present wich can be an error as for example with only two guichet open but a lot of customers people will have to wait and then miss the biggining of the movie wich can have a hudge negative impact on the consumer experience . he cinema is also furnished with some arcade place that are displayed in every stage permitting to have fun and wait the movie playing with your friend . the cinema also provide banch and little waiting room between the screen room . the restroom are in all the main stage 1 2 and three were there is most of the activities , neverless there are little and only two or 3 toilet are there for a big cinema like cineworld that can have a lot of cutomers that can be an inconvenient . here is also a garage for car , so people can come with there car and are in the cinema even if the cinema is weel placed in the center of dub lin in a well known street car will alswys like to just have to come park and leave rapidely . the situation of the batiment is also real good has taxi are often there and can drive you right in front of the cinema . he screen room are weel equiped with a lot of seat , even if some of them especially from the side don t have a good view of the screen and be anoying to see the movie like this queuing up to obtain ticke can be long so poster of upcoming movies and entertainment news to ease perception of long wait . there is tv showing the movir that are oresented with the hour and availability . the restroom are clean and brightly lit a hugde mirror is intalled there is a distributor of woman prodcut but there is no hand owel only one hand when the cinema is in a high peak of people it must be overcrowded and maybe , odorent. It s well designed with no bad seat sufficient lighting to locate the seat , spacious , confortable chair with one drink holder on each seat and a suitabnle tem peratures . An easy exit through a brigly lit and safe surrounding The distributor that are placed all over the batiment are good Imax facility sign symbol artifacts many things in the environement act as explicit or implicit signals to communicate the firm images , help customers to find their way and convey the rules of behaviour . or exemple there is a pancarte indicating at the entrance the differente stage and what you can find in eact of them . there is one in each stage that are place next to the elevator so if the customers go up or down he will just have to llok at it to know where to go . also there is no smoking sign , the tickel collector is writted in silver and big letter to attract the attention and coorect the fact that the machine can easly be unsee . the restroom are weel indicated as weel as the changing room . the lift area is not well display . he lighting in the parking and the bulding is well its not too bright inthe inside wich give a feeling of warmt and con fort and as the ceiling are high it doesnt give a feeling small place . just in front of the bulding is a lampadaire witch give a great light just in front of the cinema so people can fell safe especially at night . there is maternity and handicaped parking close to the entrance wich demonstrates a sense of caring and understanding of customers needs . this also can act on the belief of the consumer or employees and create an approach feeling . nvironmental psychologist suggest that individuals react to place with two general and opposite behaviour approach wich include all positive behaviour that migh be directed at a particular place such as desire to stay , explore , work and affiliate and avoidance behaviour wich is the opposite . clearly a company will want to developpe a approach behavior toward their business and in the same time descouraging avoidance behavoir . and per consequent building loyalty with a consumer , and this behavior is influenced by its perception of the env ironement . he servicescape also influence the degree of sucess consumer experience inside the service organisaion and the realisation of its goal . bu creating positive internal response that will lead to an approach behaviors . the employee and custormers interaction have a major influence in the experience of the cosummer , † all social interaction is affected by the fisical container in wich it occurs † they suggest that the surounding will affect the interaction the progression of event . rcade the environement condition will have an impact on the nature of the social interaction , the physical environement influence hightly the behviour of the customers , it is in this point of view that they have created area for customers to have fun or o enjoy some time between friend and waiting for the movie to start as this can be anoying to always have to check befor at what time is the movie will begin if you are just walking and want to see a movie you will have to either find the timetable in internet or go to the cinemas to check it but then we will have to wait there so in order to make people have a great time by waiting they created facilities in the cinamas for example we can find a lot of arcade game in the store . lso a place to eat drink a coffee are present as well as retroom . as a message creating medium : using symbolic cue to communicate to the intended audience aboutn the distinctive nature and quality of the service experience as an attention creating medium to make the servicescape stand out from those of competing establishement and to attract customers from target segment as an effect creating medium using colors textures sound scents and soatiacl design to enhance the desired service exoerience and or to heighten an appetite for cetains goods service or experiences the servicescape cleacrly communicates and reinforces the cinama positioning . he fact that the employee are present at the end of the movie is also an important part o f it , by doing this customers are able to see by themselves that the cinemas is left clean and regularly cleaned for its customers employee have an important effect to and represent the company as well so they have to do a good impression . use of seat instead of staying standing up wich help them and reduce their level of displeasure , also they are working close to each other wich give them a sensation of group and friendship so when their is no customers during a time instead of staying alone they can simply talk with their collegue and that help to spend the day . and then feel more relaxed and happy rather that being agitated and stressed . also for the cleaning they sometime do it by group of two reinforcing the team basis . t s alway more easy to do something when you are not alone act on the emotional and psychological responses from the employye as this will have a positive affect on the moods and feeling and its comfort. The company is one of the most important cinema pre sent in dublin its well known and have a lot of good review neverless it still could be improved For exemple the sound qualitie can have a different perception according to people some may think its to loud other to low so in some screen room audio casque could be provided like on the plane . but they will have a high quality of sound in order to give a great experience to the customers as the sound is really important in a movie and to provide people stolling them they could be ratached to the seat with a long cord . Also , even if cinemaworld provide some arcade place theyre are small and separated , they could construct a bigger one by using one of the waiting area between the screen room like the cinema gaumon t multiplex in france that have a vast arcade place to play with distributor of snack they could install some couch and make it a good place to wait for the movie. where they could also meet other people . Cineworld could also replace some of the seat and add a holder of pop corn because usually people came with one popconr and one drink so having to hold one can be annoying sometimes like for the cinema in miami . where the seat also have a place to put there feet and can slowdown there seat to be really confortable they also use a system where the arm of the seat can be elavated giving more confort and better feeling like home . On the parking lot , they could put color coded floors to help customers remember wich alley they are or numeroted them . ike on a aerport The ligh house cinem a situated in dublin is well known to provide a book-club, an innovative collaboration with Chapters Bookstore (one of Dublins finest bookshops) where a different book and film adaption are picked each month for discussion. so they can associate movie and book and speak it s a good way to meet people . The cinema can have a lot of people present in the room so it will be good to place a personne that will be in charge to watch if people are too loudy and annoy other spectators and then provide a good experience . like in miami Also in some horror movie a proffesional could be placed and could help people if they are too shoked by some scene from the movie . A little cyberescape could be placed in the cinema where people How to cite Servicecape, Essay examples

International Financial Management Corporate Governance

Question: Discuss about the International Financial Managementfor Corporate Governance. Answer: It is a system which encourages a company to achieve the targeted objective to create the shareholder value through innovation and exploration and also emphasis on increasing economic performance. Thus, it is a business oriented with the objective of making strategic decisions on corporate affairs and focusing on regulatory requirements (ASX, 2003). Below are the discussions for some real events which relate to corporate governance scandal: Toshiba Accounting Scandal: Toshiba was a leading corporation in Japan and also a leader of corporate governance but during period 2008 2014, it was found that there is a huge reduction of PBT of Yen 224.8 billion which was the biggest erosion of the brand image in 140 year of history and this was mainly due to top executives who wants to make the company look good to outsiders. Now after this scandal, Tokyo Stock Exchange has put condition on listed companies to employ at least 2 outside directors so that they monitor the abuses carried out by top executives of the company (Kazuo, 2015). Thus, it observed that it was mainly due to improper actions taken by top executives of the company which has led the company in huge loss. Volkswagen Emission Scandal: Volkswagen was the market leader in the opening first six months having sold 5 million vehicles and beat the records of Toyota. But in September 2015, it was found that engineers of VW have installed software in diesel cars which was spilled out to 10 - 40 its emission limits. This has caused biggest damage to the industry affecting 11 million cars and paid $40 billion as fines and penalties. This scandal has highlighted the need for corporate governance because it highlighted the actions of top executives who involved in misconduct or who have failed in incorporation of proper management (Timms, 2015). Hanjin Shipping Scandal: Hanjin was a powerful Koreas shipping industry but was declared as bankrupt in 2016 of $7.62 billion and around 141 ship banned from docking in US, China etc. (Anonymous, 2017). This scandal was due to improper management who has no idea of managerial capabilities. Thus, top executives must have clear view about the companys operations. Thus, because of the improper corporate governance in the above companies they had faced the biggest failure which destroyed their image and brand in the history of all times. Conclusion It can be said that Corporate Governance is very important for the MNEs as it reduces the chances of frauds, scandals, criminal liability etc in the company and also helps in smooth functioning of the business. In other words, it can be called as benchmark of companys operations. References Anonymous. (2017). Hanjin Saga reveals South Koreas corporate governance flaws. Retrieved on 17 April 2017 from https://www.japantimes.co.jp/news/2017/02/16/business/corporate-business/hanjin-saga-reveals-south-koreas-corporate-governance-flaws/#.WPTFAIVOLmQ. ASX corporate governance council. (2003). Principles of good corporate governance and best practice recommendations. Retrieved on 17 April 2017 from https://www.asx.com.au/documents/asx-compliance/principles-and-recommendations-march-2003.pdf. Kazuo, M. (2015). Toshiba accounting scandal highlights issues in corporate governance. Retrieved on 17 April 2017 from https://www.nippon.com/en/in-depth/a04802/. Timms, M. (2015). The Volkswagen scandal: what next for the troubled company? Retrieved on 17 April 2017 from https://www.europeanceo.com/business-and-management/the-volkswagen-scandal-what-next-for-the-troubled-company/.